How a Toronto agent got on pace to double from $200k to $400k a year.
An extra $15k to $25k a month in commission from seller appointments we booked, for an agent whose business used to be 90% repeat and referral.
The short version
Since January 2026, a Toronto seller’s agent has added $15k to $25k a month in commission from appointments Northspire Agency books for him. Our ads bring in 50 to 70 leads a month, a dedicated setter turns them into 8 to 12 booked appointments, and he closes 1 to 2 of those a month. On top of the roughly $200k a year he averaged before, that puts him on pace for $380k to $500k a year, in line with his goal of doubling to $400k.
- Market
- Toronto, Ontario
- Focus
- Sellers with a Toronto address
- Started
- January 2026
- Before
- About $200k a year, 90% repeat and referral
- Goal
- Double to $400k a year
- Now
- +$15k to $25k a month from our appointments
Where he was before we started
He was already a good agent getting deals. The problem was that they came in waves. Around 90% of his business was repeat and referral, and the rest came from social media and being out and about in the city.
That made for roller-coaster months. In a hot summer he could close three or four deals in a month and make $30k or even $40k. Then three or four months would go by with nothing, and he’d be in fight-or-flight mode until the next wave arrived. Averaged across the year it came to about $200k, and he wasn’t happy with it.
He came to us with a clear goal: take control of the pipeline and double the business, from $200k to $400k a year.
What we put in place
Referrals are great for quick, easy deals, but they aren’t something you can plan around. So the most important thing we built was a growth engine that brings in serious sellers every month, whatever the season.
- A growth engine for Toronto sellers. We ran proven ads inside his own ad account, positioned to speak to the people he wanted to work with: homeowners in Toronto thinking about selling. That settled into a steady 50 to 70 leads a month. In the Ads Manager snapshot shown in the video, one run produced 58 leads at an average of $22.23 each, and the best ad brought in 37 of them at $17.77.
- A person qualifies every lead. A dedicated setter, a Northspire Agency employee, calls every new lead within minutes during working hours. They check the lead has a Toronto address and is genuinely looking to sell, then book the appointment straight into his calendar. Leads who don’t pick up get 12 call attempts across 30 days, then personalised texts and emails for three months.
- Tracking, month by month. Every lead, appointment and deal is tracked, so we can see exactly what the system produces and plan the next month instead of guessing.
The result
From 50 to 70 leads a month we book, on average, 8 to 12 appointments into his calendar. He closes 1 to 2 of those a month.
On average that is an extra $15k to $25k a month in commission he would not have had relying on repeat and referral. Add that to the $200k a year he averaged before and he is on pace for $380k to $500k a year. Leo expects him to pass the $400k goal by the end of 2026, and possibly go further.
Just as important, the months don’t swing the way they used to. A predictable flow of seller appointments means he can plan his year.
Who this approach suits
- Agents who rely on repeat and referral and want a second, predictable source of business
- Listing agents in a big, competitive market who want seller appointments every month, not just in summer
- Agents with a clear income goal who want to see, month by month, whether they are on pace for it
Want the local detail? How we run real estate leads in Toronto, or see how the Northspire system works step by step.
Frequently asked questions
How much extra commission did the Toronto agent earn with Northspire Agency?
On average an extra $15k to $25k a month, from seller appointments we booked. Before working with us he averaged about $200k a year, so that puts him on pace for $380k to $500k a year, in line with his goal of $400k.
How many leads and appointments does he get each month?
50 to 70 leads a month from ads in his own ad account, 8 to 12 booked appointments from those leads, and 1 to 2 closed deals a month.
Why target sellers in Toronto?
Sellers were the people he wanted to work with. Every lead is checked by a person for a Toronto address and a genuine plan to sell before an appointment is booked.
Isn't referral business enough for an established agent?
Referrals are good for quick, easy deals, but you can't control when they arrive. That is why his income swung between $30k months and empty months. A steady flow of booked appointments is what makes the year predictable.
Read the video transcript
This is a case study of an agent who we're currently working with in Toronto. We started working with him in January 2026, and he came to me because he didn't really have a hold of his pipeline. He was getting deals, but they weren't coming consistently. And he was facing these rollercoaster months where it's very much up and down, and he wasn't able to maintain it year on year. He was having months where he was getting three, four deals in one one month, specifically in summer when real estate was hot.
And then it slowed down where he would have maybe three, four months where he'd got zero deals and he was in this fight or flight mode constantly where he was panicking when things were bad and then he was joyous and really celebrating when things were good. Some months, he would make $30k to even $40k, but then the average across the year leveled out to around $200k, which he overall wasn't happy with. He came to me because he wanted to grow the business and more importantly double the business from $200k to $400k. So I understood what he was looking for, what he's currently got in place in terms of leads, and how he's currently getting his business. Like I said, he was very much dependent on repeat and referral and got around 90% of his business from that.
The rest of it just came from, like, social media and just general just going out and about. What we did, we put a couple systems in place, but most importantly was putting a growth engine in place to predictably get leads coming through. Because it's all good having repeat and referral and having referrals coming through. They are good in terms of quick easy deals, but they're not necessarily sustainable and not reliable either. So what we did is we put marketing systems in place where we found proven ads, ads that are working with him within his market, targeting people that he wanted to work with specifically.
And using these ads and positioning him in a way that resonates with the people who he was looking to target, specifically sellers within Toronto, We managed to get that predictability for him where we got consistently anywhere between 50 to 70 leads per month. From those leads that were coming through, we were nurturing them and qualifying them ourselves with having our own in house ISAs calling through the leads, qualifying them, making sure that they are serious and worth his time. They do actually have an address within Toronto and they are actually looking to sell. And, calling them, qualifying them, and then booking an appointment directly into the agent's calendar. From the 50 to 70 leads that we got, we got on average anywhere between eight to 12 appointments from that, booked straight into his calendar.
And then I was looking at the metrics earlier today, and he's closing anywhere between one to two of those deals per month. On average from our system, he's making an additional $15k to $25k per month that he wouldn't have usually got just relying on repeat referral. And that this is why he came to me in the first place. So you can get predictability month to month and ultimately scale to that $400k, which I'm absolutely certain that we're gonna hit that, and if not more by the end of this year as well.
More case studies
3 deals in her first 4 months
A 15-year agent who lost her relocation business rebuilt her pipeline: $36,000 in GCI from our appointments.
Read the case study →
$50k in commission in 6 months
We reactivated about 300 old leads, booked 15 to 20 appointments in the first month and kept fresh leads coming.
Read the case study →
63 appointments in 4 months
A small rural market and an agent people knew as a politician. 63 appointments, about 80% sellers.
Read the case study →These are a few of many. See every case study and the latest tracker results → · Updated
Let’s fill your pipeline with closed deals.
We deliberately limit how many agents we take on in any one area. Book a 45-minute call and we’ll show you how we’d do it in yours.
Book a call →